Shruti Balaji is a multidisciplinary creative and designer who believes in the power of combining strategy and design to bring ideas to life. With strong interests in creative conceptualisation, illustration, service design and multiplatform marketing, her expertise lies in collaborating across disciplines to craft visually stunning and compelling narratives. Having honed her skills working at The LEGO Group and Design Bridge and Partners, Shruti thrives in collaborative environments where she uses design as a tool to spark joy through art direction. She is passionate about issues of cultural preservation, employing the activity of urban sketching to document Singapore's heritage landscape. With these, she hopes to help people reflect on memories using design.